Main User Personas
Pragmatics
New DeFi users
Trail Blazers
Existing DeFi users
Interests: They are interested in cryptocurrency, blockchain technology, and decentralized finance. They may also be interested in alternative investments and high-risk, high-reward opportunities.
Interests: They are interested in high-risk, high-reward investments, algorithmic trading, and DeFi applications that offer unique features and benefits.
Values: They value financial freedom, privacy, and autonomy. They value transparency and security.
Values: They really value financial independence, decentralization, and innovation.
Goals: They want to earn a high return on their investment, diversify their portfolio, and learn about new financial instruments and strategies.
Goals: They may want to maximize their returns, minimize their risks, and stay ahead of the competition in the DeFi space.
Needs: They need guidance and education about DeFi, access to reliable information and resources, and easy-to-use platforms and tools.
Needs: They need guidance and education about DeFi, access to reliable information and resources, and easy-to-use platforms and tools.
Limitations: They have limited experience with investing and trading, limited financial resources, and a lack of understanding of the risks involved.
Limitations: They have limited time and resources to dedicate to their DeFi investments and may face challenges with liquidity and slippage in certain markets.
Desires: They desire a simple and user-friendly experience, personalised recommendations and advice, and opportunities to interact with other DeFi users and experts.
Desires: They desire a competitive edge in the DeFi space, access to exclusive investment opportunities, and a community of like-minded investors and experts.
Problems they Face
- Lack of understanding of DeFi concepts and terminology, leads them to confusion and sometimes potential loss of funds.
- High volatility and risk associated with DeFi investments, which can result in significant financial losses.
- Limited access to reliable information and trustworthy DeFi platforms, which can make it challenging to identify legitimate investment opportunities.
Problems they Face
- They struggle with market volatility and liquidity issues, leading to potential losses if positions are not managed carefully.
- Smart contract risks pose a challenge for DeFi investors, with potential loss of funds if exploited or hacked.
- Limited diversification options, which can lead to concentration risk and potential loss of funds if a particular DeFi project fails.
