Key Highlights

• Mentored junior designers and interns on a day to day tasks, and helped to close the communication and requirements gap between the design, product, and the tech team.
• Worked as a team lead and contributed as an IC for multiple projects like revamping the Seller Portal (internal seller management tool), and Tata CLiQ’s new Beauty app - Pallete.
• Gave design directions and contributed towards building two design systems for Seller Portal and Pallete from scratch.
• Created processes on hypotheses validation and experimentation for the design and product team, and when to use which methodologies at different product design stages.

About Tata CLiQ

• An e-commerce platform with a team strength of approximately 1000 employees and approx 400k user base, had 4 different platforms, Tata CliQ, Luxury, Palette (Beauty Products), Seller Portal (Internal tool to manage sellers who sell on the other three platforms)
• During my time at Tata CLiQ, the design 16-member team was cross-platform, with few designers dedicatedly working on their assigned platforms.

Seller Portal

At Tata CLiQ “Seller Portal” is used by Sellers and Seller Account Managers to manage the day-to-day seller operations like onboarding a new seller, listing warehouses/stores, listing products, managing inventory and price, processing orders, managing returns and disputes, monitoring payment and other reports, among other things. Over the years, the Seller Portal was built by Product Managers and developers and developers without any involvement from the designers. Due to this, a band-aid/temporary solution was used to build upon and fix the Seller Portal. The majority process of Seller Management was offline, and the Seller Portal acted more of as a view-only Dashboard for the Sellers.

When I joined, Tata CLiQ, the Seller Portal revamp project was kicked off in collaboration with the Product Managers. As informed by the product team, the entire research was conducted beforehand, therefore my colleague and I skipped the research part and started executing the design part. We build a new design system from scratch and started brainstorming and designing the existing and new features. The goal was to bring convert the entire offline processes to on-platform online processes for Sellers and Seller Account Managers while optimising and fixing the existing band-aid solutions of the Seller Portal. I was leading a team of 4 designers to revamp this portal.

Once the designs for one of the flows (onboarding) were ready, we conducted usability testing with the business and category teams with over 15 participants, where the goal was to not only check for UX flaws but also get the buy-in of new features and also understand if the platform works for each e-commerce category. During the research, we understood that the needs of each category were different, and the insights we got initially from the Product Team were not good enough. This led to us conducting, research interviews with same and additional category teams to understand their and seller's needs. With the new insights, we came back to the drawing board, executed new designs and again conducted usability testing interviews. Once the business and category teams were satisfied, instead of directly coding the new designs, we created a Microsoft form for Seller Account Managers to hand over to new sellers they were onboarding. Since the onboarding flow was more or less like a form, we were able to quickly test out the entire flow for both user sets, without actually involving the developers.

Discover how I revamped their Seller Portal's Onboarding process to improve user experience for Sellers and Account Managers. Read about the design process and how I overcame challenges while working on it.

Click to view the Detailed Case Study

Pallete

I worked as an IC on the Pallete mobile app. I led a team of 4 and gave design direction on the design system and Web app.

Experimentation

I was a SPOC from the design team for the experimentation projects run in Tata CLiQ. I worked with other SPOCs from the Product and Engineering teams to run experiments on Tata CLiQs Web and Mobile apps.

Learn how A/B testing differs from usability testing in the product design process, when and how to choose the appropriate methodology to ensure successful product feature launches while minimizing risks.

Click to view the Article

Other works

IC and design direction on projects:

• My Accounts Revamp,
• Navigation Revamp,
• Deal of the Day
• Analytics Events for Luxury App